Readership Profile

Readership Profile:

Summary -
age range: 15-21 years old
general lifestyle - enjoy gigs, very interested in music, trendy, natural, down to earth, friendly, sociable.

Character Profile -
Anna is a 16 year old student that studies at The Downs School. She lives in a bungalow in Oxfordshire with her mum, dad and baby sister. She is very creative and imaginative and her favourite subjects are Art, PE and Dance, but she also studies Media and Music. She is very fashionable and social and enjoys being around her friends and family. She loves to be bold and brave with her fashion and likes artists with a distinctive style. During her weekends she does a lot of sports clubs and dance classes but she also volunteers at her local Youth Centre every Sunday. Additionally she works 3 evenings a week in a small local store to earn some extra cash. Anna is a very independant individual and spends most of her wages on new clothes and going to gigs. She also has a passion for singing and playing the guitar. Brands that best represent Anna would be Topshop, Hollister, but she also shops online and at thrift shops where she finds unique and vintage clothing and accessories. Anna is very keen on her music and enjoys singing covers of her favourite artists such as, Gabrielle Aplin, Lewis Watson, Shannon Saunders, and Lianne La Havas.